Email marketing is, as the name suggests, the use of email in marketing communications.
What sort of email?
In its broadest sense, the term covers every email you ever send to a customer, potential customer or public venue. In general, though, it's used to refer to:
Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
Sending emails designed to encourage customer loyalty and enhance the customer relationship
Placing your marketing messages or advertisements in emails sent by other people
What sort of email?
In its broadest sense, the term covers every email you ever send to a customer, potential customer or public venue. In general, though, it's used to refer to:
Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
Sending emails designed to encourage customer loyalty and enhance the customer relationship
Placing your marketing messages or advertisements in emails sent by other people
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